Thursday, November 2, 2017
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Now, personal concerts with VR videos on YouTube!

Any music fan will tell you, there’s nothing better than seeing your favorite band live. But if you’re one of the millions of people...

Hotstar, Zapr in strategic deal for next wave of mobile audience analytics in India

India’s biggest digital content platform by far, Hotstar, has inked a strategic partnership with Bangalore-based Zapr Media Labs to collaborate to create audience segmentation...
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Digital generation was most engaged with mobile on Budget: Kantar-IMRB, MMA

Millennials were the single  most engaged group on smartphones in the run-up to and during and after the Union Budget. News platforms saw a...
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Spending on Local Video Ads to Grow by $5bn by 2021; #programmatic could...

New @BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel...
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#BBCStoryWorks uses facial coding tech to measure emotional impact of digital content marketing

BBC StoryWorks, the content marketing arm of BBC Advertising, is pioneering new ways of understanding the emotional impact of content-led marketing by measuring consumers’...

Bookaboo – an Amazon video series to help kids, adults, enjoy reading together

Bookaboo, the new kids series from Amazon, will debut on October 28 on Prime Video in the US and UK. Already a full-fledged international...
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Is digital killing the reading habit?

. A friend sent me this very inspiring and cleverly written story. You’ll probably recall reading it from one of numerous WhatsApp forwards and Facebook...

Facebook attacked for emotion study

Facebook is facing criticism after it emerged it had conducted a psychology experiment on nearly 700,000 users without their knowledge... Cornell University and the University of California at San Francisco were involved in the study.

Beware: Scam spam campaign using fake BBC Health website for Garcinia Cambogia

Post by Pavan R Chawla: Beware of the fake news story about miracle slimming supplement Garcinia Cambogia. It is a scam news item on a fake BBC Health' website. It may reach you via any of your contacts on social media platforms like Facebook, Twitter, Instagram, Skype, Pintrest or Tumblr.