Wednesday, October 18, 2017

Google will rule Search, Facebook display, in US Digital market in 2017

Google will maintain its dominance and account for 40.7% of US digital ad revenues in 2017—more than double Facebook’s share. And we’re talking near...
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Brilliant #Nike film on #Equality: The ball should bounce the same for everyone

Nike keeps doing it. Outdoing itself, with the creatives of every gut-tugging, telling video film it releases. Here's their latest, on Equality, this time. Watch...

Why are you failing with Social Analytics? Five reasons

Immediacy and relevancy of the analysis is where the power of social media data lies Counting numbers of followers and tabulating “likes” have never...
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India’s first #AR media-event in BFSI by @Sharekhan

When, following its acquisition by BNP Paribas, Sharekhan announced in January it aimed to double its customer base in just 5 years to become...

Hotstar, Zapr in strategic deal for next wave of mobile audience analytics in India

India’s biggest digital content platform by far, Hotstar, has inked a strategic partnership with Bangalore-based Zapr Media Labs to collaborate to create audience segmentation...

Singapore’s dancing to Tamma Tamma! #BKDInSingapore

Every  year, there are many marquee Hindi and other regional movies shot in exotic destinations and countries across the world, and after all its...
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LG’s #KarSalaam salutes the spirit of our Armed Forces

There’s nothing like a patriotic initiative to warm our hearts, and I quite liked what LG did to celebrate its 20th anniversary in India....

Last shortlists released on final day of Spikes Asia 2014

Spikes Asia had received 522 entries from India Juries have had to judge 4,984 pieces of work  The final day of Spikes Asia has seen the...

Check out ASCI upholds complaints against 25 ads in June 2012 | Best Media...

Check out ASCI upholds complaints against 25 ads in June 2012 | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media...