‘Because we don’t just report India; we report to India’. Kudos, Zee.


We are aware of the dust and soot that the coal block allocations’ investigations by various media vehicles threw up.

Now that the Supeme Court has cancelled the coal block allocations, here’s a simple, direct and really well written B2B ad that the Zee Network has released.

Matter-of-fact.

Not smug.

Not preening.

Just sharing a sense of vindication that is dignified in its expression.

The ad reads: We kept fighting to unearth the truth behind the coal scam even when the odds were against us. Pressure from those in power did not deter our resolve. As the Supreme Court cancels the coal block allocations, we realize that everything we went through to bring you the facts was worth the effort. Because we don’t just report India; we report to India.

Kudos, Zee.

The Zee Network ad on being vindicated
The Zee Network ad on being vindicated

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