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Digital generation was most engaged with mobile on Budget: Kantar-IMRB, MMA

Millennials were the single  most engaged group on smartphones in the run-up to and during and after the Union Budget. News platforms saw a surge in traction driven largely by the Budget-related narratives pre-budget, and on the budget day and...

/ February 24, 2017

The movie lovers’ Oscar-quality fix:  @TataSky Hollywood Winners

It’s that time of year when English movie lovers get the adrenalin rush for their quality fix when it comes to Hollywood movies. With Oscars round the corner, what else do you expect at this time of year? And TataSKY...

/ February 16, 2017
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Spending on Local Video Ads to Grow by $5bn by 2021; #programmatic could garner a portion: @BIA/Kelsey

New @BIA/Kelsey Insight Paper examines economic potential of local programmatic TV alongside the growth of the local video ad marketplace and features interviews with a panel of industry experts Spending on local video to target local audiences will grow by $5 billion...

/ February 12, 2017
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#BBCStoryWorks uses facial coding tech to measure emotional impact of digital content marketing

BBC StoryWorks, the content marketing arm of BBC Advertising, is pioneering new ways of understanding the emotional impact of content-led marketing by measuring consumers’ subconscious reaction to campaigns on BBC.com. In a study titled The Science of Engagement, its in-house...

/ February 12, 2017
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LG’s #KarSalaam salutes the spirit of our Armed Forces

There’s nothing like a patriotic initiative to warm our hearts, and I quite liked what LG did to celebrate its 20th anniversary in India. They wore the emotion on their sleeve, quite literally, as it were, because, leading with the...

/ February 10, 2017
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Fight fake news: @IAB chief Rothenberg

andall Rothenberg, President and CEO of IAB (Interactive Advertising Bureau) delivered a rousing speech calling for the industry to rid the digital marketing and media supply chain o f “fake news” and restore the trust that is essential for a thriving...

/ February 4, 2017
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OYO research reveals Indian travellers’ ‘Impulse Planning’ paradox

A majority of Indian travellers are increasingly packing their bags and setting out on impulsively planned trips. Yes, Impulse Planning is much like Military Intelligence, which Groucho Marx called a contradiction in terms, but jokes aside, the paradox of Impulse...

/ December 30, 2016