OYO_Travel_Trends_2016_Impulse_Planning

OYO research reveals Indian travellers’ ‘Impulse Planning’ paradox

A majority of Indian travellers are increasingly packing their bags and setting out on impulsively planned trips. Yes, Impulse Planning is much like Military Intelligence, which Groucho Marx called a contradiction in terms, but jokes aside, the paradox of Impulse...

/ December 30, 2016
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‘Scripted stings’ must not deter BARC

When in end-November the Broadcast Audience Research Council (BARC) India suspended the publication of the TV viewership ratings of two Telugu news channels – TV9 and V6 – and one Hindi channel (India News) for manipulating their channels’ viewership in...

/ December 28, 2016
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Smell like a narcissistic man, P&G’s Old Spice seems to tell you

Particularly when it comes to Social Responsibility, can a mother brand and its properties (children) be at variance? Such stark variance? I’m referring to a major FMCG brand like P&G, which has made its Shiksha initiative a big deal and...

/ December 5, 2016
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Industry must support BARC’s punishment of TV9, V6, India News

When, late last week, the Broadcast Audience Research Council (BARC) India suspended the publication of the TV viewership ratings of two Telugu news channels – TV9 and V6 – and one Hindi channel India News, it sent a strong and...

/ November 29, 2016
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MZ-X Arranger Keyboard series — Casio’s most premium yet

If you’re a performing or studio musician, or even a music teacher or student who wants a good keyboard to not just learn playing music but also want to simultaneously pick up the basic nuances (that you can to to...

/ November 26, 2016
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O Mere Dil Ke Chain – My reinterpretation

Here’s my own Saxophone instrumental interpretation of O Mere Dil Ke Chain, the wonderful evergreen Kishore Kumar romantic song composed by the peerless Pancham Da, or R D Burman. From Mere Jeevan Saathi. This song actually brought together the best...

/ November 20, 2016
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Connecting artists with events: BigMyGig

There are artists and there are events and event organisers – not just professional event managers but also individuals who might want to create a private event. Or just someone who needs a talented creative ‘teacher’ for an art form....

/ November 20, 2016